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Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. The High Road Agency. Arcane Digital. B Squared Media. Fifty & Five. Bien Media.

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5 Successful Lead Generation Strategies

Zoominfo

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy. Content is an essential pillar of any lead generation strategy. Get Your Lead Scoring Right.

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Four B2B Digital Marketing Strategies to Help You Generate Leads

The Marketing Blender

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

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How to beat the sugar rush of short term campaign leads

Velocity Partners

Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. They’ll probably have a specific project on their desk and know the right person at their company to get buy-in from. At least not yet.

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32 social media training resources and courses every marketer needs

Sprout Social

Additional resources: Article: Social media crisis plan. Guide: How to build a social media crisis management strategy. Worksheet: Social media brand crisis retrospective worksheet. Paid social media marketing training and resources. Introduction to Social Media Strategy (LinkedIn Learning). Level: Beginner.

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5 Tips to Establish a Niche Small Business in the Community

Marketing Insider Group

Consider hosting events like: Workshops/classes. Show the value your business brings to the community by offering free educational workshops or classes. Write informative blog posts related to your business’s services, events, or any research you’ve conducted. Be personable on social media. Open houses.

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How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

All too many companies don’t have a consistent messaging strategy, don’t know where or when to find and publish content, and don’t tailor their content marketing to their target customers, as a 2016 Forbes study discovered. A content audit will provide you with the clout to get your company executives on board for the change.