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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Here’s a step by step process to get you started. Publishing whitepapers/ebooks?

Planning 102
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SaaS Marketing Plan: How to Create Your Own

accelerate agency

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template?

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template?

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template?

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How to create SMART e-commerce goals

Sana Commerce

This goal-setting process is used to help you define what e-commerce goals you want to achieve and how you are going to do it. Using this process to set goals helps create a roadmap with steps to succeed and avoid losing focus. Are the processes meeting milestones to the project finish on time? Is it worth doing?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?