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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

PageRank 100
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High Points on the Social Media Landscape

WebMarketCentral

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

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SEO: Are Nofollow Links Still Valuable?

Hubspot

Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. had a link from Wikipedia.

SEO 28
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Within search and social media, links are the most critical tool for communication. Link velocity can also be enhanced through different frameworks, such as social media marketing. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index.

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How to Use Link Building for Improving SEO

seo.co

See The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging for help here. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Cite yourself on Wikipedia. Image Source: Wikipedia ). Diversify your inbound link profile.

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Google and the Parable of the Turkey

WebMarketCentral

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Sure—but don't count on beating the search giant in court.

Google 20
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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.