Act-On

OCTOBER 2, 2023

For example, after a visitor clicks on a search result page to read your blog post about online investing, you can guide them to sign up for your newsletter. Another possibility is enticing them to download a gated guide with more in-depth information or, at the very least, click through to another related blog post.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

NOVEMBER 27, 2023

A monthly newsletter, a regular webinar offer , or even an occasional free whitepaper offer can keep you top of mind with prospects not yet ready to buy. This includes white papers, videos, blog posts, articles, use cases, guest blogs, etc. Get complicated later, but get ongoing content in front of prospects immediately.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

OCTOBER 3, 2023

On the other hand, as I’ll continue to stress throughout this blog, not every visitor is ready to make a purchase. What do you want to achieve with this page or this blog or this landing page? How Many CTAs Should I Use in a Blog ? These people need content, not phone calls. How Many CTAs Should I Use in a Marketing Email?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130