How to Optimize Your B2B Lead Generation Forms for Better Results
KoMarketing Associates
JULY 24, 2018
And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. But they would need to add a checkbox allowing the company to send them newsletters and promotions; otherwise they’d be in breach of GDPR. But it also presses us to only ask for the information we truly need. Progressive profiling.
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