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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. This blog post will give you the actionable strategy and a complete step-by-step tutorial to answer this important question. Why is this?

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Moz

Local business success is so linked to the art of listening, I sometimes think Google should replace their teardrop map markers with little ears. An agency should help their clients earn links, unstructured citations, and other forms of publicity from those research efforts. Keter Salon of Berkeley, Calif.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

Your plans might look something like this: I recommend organizing your plan like this, making use of the links I’m including: Begin with a rock-solid foundation of business information on your website. Build out your listings (aka structured citations) on the major platforms. Fight the spam. Stay informed.

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How Your Local Business Can Be a Helper

Moz

Beyond this, here is an example-filled list of resources for maximizing publicity: Blogs. About a decade ago, local SEO experts were strongly promoting the idea of creating hyperlocal blogs to engage communities. If such a blog is already in place, see if your business can contribute content. Thanks for being a helper.

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

A more sophisticated website can also feature: Articles and blog posts Full inventory, including e-commerce shopping Customer reviews and testimonials Online classes, webinars and video tutorials Customer-generated content, including photos, forums, etc. Structured citation management is critical to any local business for two key reasons.

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What the Local Customer Service Ecosystem Looks Like in 2019

Moz

This includes structured citations on local business directories, unstructured citations on blog posts, news sites, top 10 lists, review sites, etc. Links Good customer service looks like: Linking out to third-party resources of genuine use to customers. It can also include featured snippets.

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B2B Lead Management Market Heats Up

Online Marketing Institute

TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Lead Management Market Heats Up : Comments Laura -- Well said! Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! The good news?