KoMarketing Associates

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. According to the conference overview, this four day event will expand beyond B2B and also include case studies and in-depth analysis in B2C marketing as well.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. As recently as 5 years ago, marketers were fully focused on clicks, but missing out entirely on quality, and therefore actual value. Let me explain.

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