Trending Sources

How to Generate Leads Using Quizzes

Marketing Action

It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. You can create quizzes that are both entertaining and interactive, and yes, they have made a large impact as a method of lead generation. ” quiz in your blog makes sense. It was their most successful lead generation campaign to date. Let’s get started.

3 Trigger Marketing Tips To Improve Engagement

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Remember, web browsers have access to millions of other sites that could be capturing their attention. He frequently writes about using content effectively and getting the most from it. His trick? Personalization.

How to Craft a Standout Online Portfolio: 7 Tips & Tools

Hubspot

Most portfolio creators are content with placing their work on a single, blog-style page, where each new addition pushes a previous one down. Let’s say he has created ebooks, blogs, articles, and ad copy. To continue to drive interest and help with discoverability, you should produce some type of regular content (blog) unrelated to (but about) the work you’re showcasing.

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11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

Here are 11 key tips to help improve the way your brand communicates with consumers. 1) Be Authentic. In order to organize your research, you can start by conducting interviews and surveys, then organize and format your persona research, finalize specific buyer personas, and lastly, use your buyer personas for segmentation, content mapping, and lead nurturing. Mothers! Your Questions.”

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3 More Trigger Marketing Tips To Improve Engagement

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Welcome to part two of a series about trigger marketing tips for interactions that persuade people to make a move. He frequently writes about using content effectively and getting the most from it.

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. Lead Nurturing B2B customer path Can we afford it?

Introduction to Lead Management

B2B Lead Generation Blog

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

How to Drive ROI with Top of the Funnel Video Content

It's All About Revenue

Considering the high volume and the critical need to engage at that first or early touch, here are two high impact tips to drive the ROI of your top of funnel video content: 1.  Introduce a call to action at the end of your video to pull leads deeper.  Top of funnel content is designed to engage and qualify.  It’s very difficult to move directly to lead capture

Always Be Teaching Something: Wise Words from Andy Orsow

Vidyard

The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog. For our first interview, we had the privilege of talking to Andy Orsow , Communications Designer at InVision , the world’s leading product design collaboration platform. We’ve shifted the strategy to go from tips and tricks about Sketch and Photoshop to broader topics including general design thinking, the life of a designer, etc. Let’s talk about conversions, how does video fit into your lead generation strategy? Blog Thought Leadership

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6 Brilliant Tips to Boost Blog Conversion

Hubspot

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline?

12+ Tips for Trade Show Success

The Effective Marketer

brings 12 tips for ensuring shows deliver the leads you expect. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Hold a post-mortem review with Sales and Marketing. A few more tips. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.

6 Success Factors for Adopting Marketing Automation

Act-On

In addition, you should have attractive, downloadable content (such as eBooks, infographics, videos, etc.) on your site, and lead capture forms , including a Contact Us form so people have an easy, direct way to get in contact with you. #2: Have a messaging strategy and good content. One good eBook, for example, could become a webinar, a podcast, four blog posts, and two infographics.

All About Those Leads: Crafting Content for Conversion

Ceros

This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals:  sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. Include a link to your website, blog, and any other social channels. Other Tips.

Trade Shows Don’t Work

Your Sales Management Guru

You only have a few seconds as someone walks past your booth to capture their interest or make an impression-does your booth do that? There is an art and science to capturing awareness; in most cases several good open ended questions should be created that can be asked as individuals are walking past your booth. Another sin I see often is that pre-event work has not been performed; no lead goals set, no booth appointments/meetings prearranged and no trade show specials created. No mailings are sent out or every lead is not followed up within 3 days of the event.

5 Ways Your B2B Marketing Automation is Failing

It's All About Revenue

If your business sits in the last bucket, the 26% that is not yet reaping the benefits of marketing automation, you’re likely ready for some tips on what you need to do differently. How can you join the 74% of B2B marketers who say they are experiencing a 10% or greater increase in sales opportunities through lead nurturing? Winning the lead is just the beginning.

The 4 L's of a Successful Lead Generation Strategy

Hubspot

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. ebooks.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Here are a few tips to keep in mind. Content Creation Lead Generation

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. Otherwise, you're leaving potentially massive lead and sales numbers on the table. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? What tips can you add to this list?

7 Questions to Ask Before Launching a B2B Referral Program

Modern B2B Marketing

Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. How will you qualify referred leads? Qualifying referred leads is a more complicated process for B2B companies. How will you hand-off referred leads to sales? Is your product referral worthy?

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Hubspot

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? lead is a person who has indicated interest in your company's product or service in some way, shape, or form. the phone rings.

5 Ways to Create Added Value for Customers

Vertical Response

When getting started, you’ll need to consider all touch points of your business, from initial lead capture to post-purchase communication and how to properly maximize the added value for the customer throughout the process. These five tips will help you think about a few ways you can add value now and in the future for your prospects and customers. All rights reserved.

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Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

LEADership

If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. This infographic designed by Clearvoice offers 11 tips for building a robust and holistic content marketing strategy that is more likely to earn you conversions. Make sure to include testimonials in content aimed at leads that are in the “consideration” stage of your funnel. Content that really hits the right note with your audience can be adapted into an infographic, video blog, or e-book. Retarget Leads. Not bad, right?

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

Another leading conference for search engine and online marketing professionals, Search Engine Strategies (“SES”) San Francisco has yet to reveal the full agenda and speaker list but typically focuses on a range of search marketing topics across multiple industries, platforms, and geographic regions. Marketingsherpa Lead Gen Summit. Events Search Engine Marketing Blog

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After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

And then nothing happens; your leads just vanish into the ether. At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). Lead score. Then use it! Reminders.

6 Must-Have Website Calls-to-Action that are Sure to Convert

Modern B2B Marketing

Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Here are our six must-have CTAs for collecting leads on your website. If a lead wants to contact your company directly, make it as easy as possible.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation. Lead Nurturing.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Professionally designed and developed content that enables readers to choose different paths in the content, click on sections that are of interest and are applicable, and that is more entertaining than the standard text heavy content we see today. 3) Data Lead Content. Your lead capture device must be highly in line with the topic that attracts the reader. Donna Moritz. F.

Using Psychology to Optimize Your Lead Generation UX

Ceros

This post, Using Psychology to Optimize Your Lead Generation UX , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. When thinking about lead generation, it’s impossible to ignore the science of psychology. On the other hand, lead generation tactics that are less obtrusive often perform poorly.

Weekly Wrap-Up: February 24th

Savvy B2B Marketing

Terrific article on why CMOs have to step up and lead -- and how they can do so. Lead Capture: HP increases conversion rate 186% on email opt-in page via @ MarketingSherpa. 50 Qualities of the Best Business Blogs in the World by @TheSalesLion. Great overview of what makes these top business blogs rattle & hum. Margie gives you some tips on how to make your newsletter count. It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. Content Marketing.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. slide-in CTA that links to a case study. A CTA leading to your case studies page. Bonus Tip: Get personal. In Lead-Gen Content. 13) Include case studies in your lead gen efforts.

The Secrets to Creating a Lead-Generating Ebook [Video]

Hubspot

mean, it’s basically just a really long blog post, right? You still need to add clickable hyperlinks to your ebook (which can sometimes be a pain) and you need to set up a landing page with a lead capture form. Do you have any ebook creation tips and tricks you''d like to share? lead generation Creating an ebook? I can do that. Wrong. Yikes.

B2B Marketers: How To Convert Your Website Visitors Into Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. The next step is to get your website visitors to convert from prospects into leads. Here are the basics of what you need to convert all those website visitors into leads. CTAs are key to lead generation. Now what ? But don’t overdo it. Test when possible.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys? Can I repurpose content and images? Phone?

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation  -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. Blogging. Blogging drives traffic to your landing pages and website better than any other tool. Each time you blog, you give Google and other search engines one more opportunity to find you.

18 Facebook Post Ideas for New Home Builders

Hubspot

Contests take a little more work, especially if you want them to act as a lead capture tool, but they can be extremely successful in terms of getting your current audience engaged as well as attracting new people to your page. Here''s an example from Classic Homes. 7) Offer Seasonal Tips. 15) Share Blog Content. Are you blogging? It''s the photos! 12) Video Tours.

Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly. You don’t have to implement a new website, blog, email marketing campaign, and SEO strategy all at once. Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent. Second, Val celebrated the small victories.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Modern B2B Marketing

No  lead nurturing , and too much focus on the bottom-of-the-funnel. A “spray and pray” approach to programs. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Definitely some great tips to try right away. Purchase Intent : Lead Identification. East 6 th St. Big topic!

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Here are 6 more compelling reasons: 1) Easily Generate Leads! We mean it!