How to Generate Leads Using Quizzes
SEPTEMBER 16, 2015
It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. You can create quizzes that are both entertaining and interactive, and yes, they have made a large impact as a method of lead generation. ” quiz in your blog makes sense. It was their most successful lead generation campaign to date. Let’s get started.
3 Trigger Marketing Tips To Improve Engagement
It's All About Revenue
JANUARY 5, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Remember, web browsers have access to millions of other sites that could be capturing their attention. He frequently writes about using content effectively and getting the most from it. His trick? Personalization.
How to Craft a Standout Online Portfolio: 7 Tips & Tools
FEBRUARY 14, 2016
Most portfolio creators are content with placing their work on a single, blog-style page, where each new addition pushes a previous one down. Let’s say he has created ebooks, blogs, articles, and ad copy. To continue to drive interest and help with discoverability, you should produce some type of regular content (blog) unrelated to (but about) the work you’re showcasing.
3 More Trigger Marketing Tips To Improve Engagement
It's All About Revenue
JANUARY 27, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Welcome to part two of a series about trigger marketing tips for interactions that persuade people to make a move. He frequently writes about using content effectively and getting the most from it.
11 Tips to Help Improve Your Brand's Communication Strategy
JUNE 19, 2015
Here are 11 key tips to help improve the way your brand communicates with consumers. 1) Be Authentic. In order to organize your research, you can start by conducting interviews and surveys, then organize and format your persona research, finalize specific buyer personas, and lastly, use your buyer personas for segmentation, content mapping, and lead nurturing. Mothers! Your Questions.”
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Want more lead generation tips and tricks?
10 Tips for Better Event Marketing
MARCH 6, 2013
Here are 10 tips for making the most of events: 1. You could choose specific, measurable goals such as generating qualified leads or identifying key decision-makers, or less-measurable goals such as brand awareness or building good will. 2. Establish your lead capture process. Lead scoring, of course, also yields data that feed lead nurturing campaigns.
Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
APRIL 17, 2014
Lead-capture or shopping-cart form: The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. What IS practical is to follow a few tips as you (slowly and practically) update your site design and structure. Your website is most likely your primary channel for generating new leads and customers.
How to Drive ROI with Top of the Funnel Video Content
It's All About Revenue
JULY 14, 2013
Considering the high volume and the critical need to engage at that first or early touch, here are two high impact tips to drive the ROI of your top of funnel video content: 1. Introduce a call to action at the end of your video to pull leads deeper. Top of funnel content is designed to engage and qualify. It’s very difficult to move directly to lead capture.
Always Be Teaching Something: Wise Words from Andy Orsow
JUNE 6, 2016
The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog. For our first interview, we had the privilege of talking to Andy Orsow , Communications Designer at InVision , the world’s leading product design collaboration platform. We’ve shifted the strategy to go from tips and tricks about Sketch and Photoshop to broader topics including general design thinking, the life of a designer, etc. Let’s talk about conversions, how does video fit into your lead generation strategy? Blog Thought Leadership
4 Steps to Lead Nurturing: Walking the buying path with your customers
B2B Lead Generation Blog
APRIL 20, 2015
Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. Lead Nurturing B2B customer path Can we afford it?
Introduction to Lead Management
B2B Lead Generation Blog
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.
12+ Tips for Trade Show Success
The Effective Marketer
JUNE 29, 2011
brings 12 tips for ensuring shows deliver the leads you expect. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Hold a post-mortem review with Sales and Marketing. A few more tips. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information.
6 Brilliant Tips to Boost Blog Conversion
NOVEMBER 22, 2011
Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline?
5 Ways Your B2B Marketing Automation is Failing
It's All About Revenue
MAY 4, 2016
If your business sits in the last bucket, the 26% that is not yet reaping the benefits of marketing automation, you’re likely ready for some tips on what you need to do differently. How can you join the 74% of B2B marketers who say they are experiencing a 10% or greater increase in sales opportunities through lead nurturing? Winning the lead is just the beginning.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals: sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. Include a link to your website, blog, and any other social channels. Other Tips.
The 4 L's of a Successful Lead Generation Strategy
FEBRUARY 3, 2015
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. ebooks.
Trade Shows Don’t Work
Your Sales Management Guru
JUNE 1, 2015
You only have a few seconds as someone walks past your booth to capture their interest or make an impression-does your booth do that? There is an art and science to capturing awareness; in most cases several good open ended questions should be created that can be asked as individuals are walking past your booth. Another sin I see often is that pre-event work has not been performed; no lead goals set, no booth appointments/meetings prearranged and no trade show specials created. No mailings are sent out or every lead is not followed up within 3 days of the event.
7 Questions to Ask Before Launching a B2B Referral Program
Modern B2B Marketing
MARCH 14, 2016
Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. How will you qualify referred leads? Qualifying referred leads is a more complicated process for B2B companies. How will you hand-off referred leads to sales? Is your product referral worthy?
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
OCTOBER 17, 2014
You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Here are a few tips to keep in mind. Content Creation Lead Generation
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
FEBRUARY 11, 2016
This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? lead is a person who has indicated interest in your company's product or service in some way, shape, or form. the phone rings.
11 Conferences for B2B Marketers to Attend in the Second Half of 2013
JUNE 6, 2013
Another leading conference for search engine and online marketing professionals, Search Engine Strategies (“SES”) San Francisco has yet to reveal the full agenda and speaker list but typically focuses on a range of search marketing topics across multiple industries, platforms, and geographic regions. Marketingsherpa Lead Gen Summit. Events Search Engine Marketing Blog
5 Ways to Create Added Value for Customers
MARCH 12, 2015
When getting started, you’ll need to consider all touch points of your business, from initial lead capture to post-purchase communication and how to properly maximize the added value for the customer throughout the process. These five tips will help you think about a few ways you can add value now and in the future for your prospects and customers. All rights reserved.
53 Questions to Help You Choose the Right Interactive Content Creation Platform
It's All About Revenue
SEPTEMBER 16, 2015
With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys? Can I repurpose content and images? Phone?
B2B Marketers: How To Convert Your Website Visitors Into Leads
The Forward Observer
AUGUST 29, 2013
Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. The next step is to get your website visitors to convert from prospects into leads. Here are the basics of what you need to convert all those website visitors into leads. CTAs are key to lead generation. Now what ? But don’t overdo it. Test when possible.
Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
DECEMBER 11, 2015
If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. This infographic designed by Clearvoice offers 11 tips for building a robust and holistic content marketing strategy that is more likely to earn you conversions. Make sure to include testimonials in content aimed at leads that are in the “consideration” stage of your funnel. Content that really hits the right note with your audience can be adapted into an infographic, video blog, or e-book. Retarget Leads. Not bad, right?
6 Must-Have Website Calls-to-Action that are Sure to Convert
Modern B2B Marketing
FEBRUARY 5, 2014
Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Here are our six must-have CTAs for collecting leads on your website. If a lead wants to contact your company directly, make it as easy as possible.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. General B2B Marketing & Lead Generation. Lead Nurturing.
After The Trade Show: How To Stop Your Leads from Disappearing
Savvy B2B Marketing
JUNE 11, 2012
And then nothing happens; your leads just vanish into the ether. At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). Lead score. Then use it! Reminders.
The Secrets to Creating a Lead-Generating Ebook [Video]
MARCH 25, 2014
mean, it’s basically just a really long blog post, right? You still need to add clickable hyperlinks to your ebook (which can sometimes be a pain) and you need to set up a landing page with a lead capture form. Do you have any ebook creation tips and tricks you''d like to share? lead generation Creating an ebook? I can do that. Wrong. Yikes.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. slide-in CTA that links to a case study. A CTA leading to your case studies page. Bonus Tip: Get personal. In Lead-Gen Content. 13) Include case studies in your lead gen efforts.
Why Doesn’t Verint have a Chief Marketing Officer in the Executive Ranks?
AUGUST 8, 2013
One of the best ways to test a company is to go to their website and opt into lead nurturing, so you can watch how they nurture. No lead nurturing and. But in a webinar by Salesforce/Pardot, I learned that only 22% of mid sized companie use lead capture forms. This blazing fast blog recommends the great WordPress hosting of WPEngine. What’s missing? NOTHING.
18 Facebook Post Ideas for New Home Builders
APRIL 6, 2015
Contests take a little more work, especially if you want them to act as a lead capture tool, but they can be extremely successful in terms of getting your current audience engaged as well as attracting new people to your page. Here''s an example from Classic Homes. 7) Offer Seasonal Tips. 15) Share Blog Content. Are you blogging? It''s the photos! 12) Video Tours.
Creating Internal Buy-In for Inbound Marketing in Higher Education
MARCH 17, 2015
We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly. You don’t have to implement a new website, blog, email marketing campaign, and SEO strategy all at once. Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent. Second, Val celebrated the small victories.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. Blogging. Blogging drives traffic to your landing pages and website better than any other tool. Each time you blog, you give Google and other search engines one more opportunity to find you.
Weekly Wrap-Up: February 24th
Savvy B2B Marketing
FEBRUARY 24, 2012
Terrific article on why CMOs have to step up and lead -- and how they can do so. Lead Capture: HP increases conversion rate 186% on email opt-in page via @ MarketingSherpa. 50 Qualities of the Best Business Blogs in the World by @TheSalesLion. Great overview of what makes these top business blogs rattle & hum. Margie gives you some tips on how to make your newsletter count. It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. Content Marketing.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 24) Cost-per-Lead (CPL).
Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Modern B2B Marketing
MARCH 16, 2015
No lead nurturing , and too much focus on the bottom-of-the-funnel. A “spray and pray” approach to programs. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Definitely some great tips to try right away. Purchase Intent : Lead Identification. East 6 th St. Big topic!
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Here are 6 more compelling reasons: 1) Easily Generate Leads! We mean it!
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Not sure?
Top 5 Tips for Creating Effective Forms
OCTOBER 14, 2011
This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. On the other hand, the more fields you require, the better quality those leads will be (and the more information you'll have to qualify them). Tips for Creative Effective Forms. 1. What can you do to improve your landing page's lead-capture forms ?
Before and After: 3 Real-Life Landing Page Makeovers
DECEMBER 21, 2012
Landing pages are the secret sauce to lead generation. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". But we wanted to take those tips one step further and apply them to real-life landing pages. Is he an industry-leading expert? This is a simple tip, but it can help immensely. No siree! Okay then.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog p ost covers the key points of the Attract rapid-fire session. It could be a blog post, a tweet, a video, a webinar, an image; almost anything. Lead Generation lead generation