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Adobe Experience Cloud Blog
JANUARY 26, 2011
LinkedIn is an ideal platform for developing and maintaining business relationships. Check out these five reasons why LinkedIn should be a permanent part of your lead generation strategies: 1. A LinkedIn Company Page showcases your business brand. Millions of LinkedIn members follow over a million companies.
Adobe Experience Cloud Blog
JUNE 13, 2012
Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. A great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader. When you find what you’re looking for simply subscribe by clicking on the RSS feed and adding it to your reader.
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Adobe Experience Cloud Blog
NOVEMBER 28, 2011
You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Am I Utilizing My Keywords? Keyword optimization is the vital link to the chain of social media connection. Your keywords are the unique footprints prospects can follow to your brand.
Customer Experience Matrix
JULY 16, 2009
This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.
Adobe Experience Cloud Blog
MARCH 31, 2011
Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Marketing Automation. Business Goal. Common features of a CRM system. Marketing Automation. Sometimes.
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