Marketing Interactions

AUGUST 15, 2021

The trick is in tuning the keywords you’re monitoring to be tight enough to be truly indicative of the level of buying intent. The more engagement accounts have with you (via branded keywords) and your website and content, the higher the intent. It’s also helpful to know if it’s one person or more than one, indicating account interest.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JUNE 27, 2021

Phrases and keywords they use describing the problem and the actions they took to solve it. Where they went (channels) and how they chose to learn (webinars, reviews, blogs, videos, conferences, newsletters, influencers, analysts, etc.). Questions they needed to answer along the way. Who else they talked to—internally and externally.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

JUNE 23, 2017

Remember to review industry portals, related thought leader blogs, and job listings. Don’t overlook competitor websites, blogs, and social media accounts. Keywords and phrases. You’ll also want to search for analyst and industry reports that are relevant to the project. Step 4: The B2B Buyer Persona Build.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

APRIL 21, 2017

And it’s often publishing random content because of an arbitrary schedule that mandates a daily blog post or weekly newsletter, or some other act of publishing without the appropriate strategy or plan in place tied to outcomes. Different tags and keywords were used. But publishing content is not content marketing.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

MAY 21, 2018

It’s not as simple as assigning a writer the task of creating a blog post. Subtasks may include identifying keywords for SEO, interviewing SMEs, developing graphics, and more. Workflows disperse responsibilities across teams.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

MAY 23, 2018

Text “keyword” (JOIN) to “short code” (123456), for example. The transactional CTA is the same as an email: a link to a content asset, such as a product in your catalog, a video, an infographic, or a short blog post. Send a text that offers them information or a promotion if they text back a keyword. Executive event invitations.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58