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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here’s an example of Loopfuse Marketing Automation. Plus you can research trigger events with Google. Identify the types of firms visiting your websites, landing pages, and blogs via search marketing and social media, and focus on the industries or company sizes most engaged with your site and content. Here’s ReachForce.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.) Google and YouTube.) All are publicly available with almost no effort.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Launching a blog or increasing the frequency at which you currently publish to it is the best way to do this. The Solution. The Solution. The Challenges.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The technology appears useful at both ends of this spectrum.

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. You can’t just rely on pay-per-click on Google. This includes blog posts, white papers, eBooks, and webinars. Content Development. Lead Generation/Demand Generation Assessment.

SMB 100
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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Matthew Quinlan , VP Field Operations, Loopfuse.