What Works - What Doesn't

JANUARY 16, 2023

ChatGPT (Generative Pre-trained Transformer creates clear, well-written prose that includes human-sounding insights and real-world examples. That’s a good start on a popular culture blog. I’ve been watching AI-powered writing platforms for years and never felt they could replace a human.

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What Works - What Doesn't

NOVEMBER 8, 2021

Adding a contact name and information (if not of the author, then to a PR contact) to every blog post would also help in case a reporter likes the insights they’re seeing and want more. If it’s worth paying someone to generate content you hope will see the light of day, make it less of a wild goose chase for reporters to find you.

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What Works - What Doesn't

OCTOBER 13, 2021

For evidence, see this recent blog post by aviation industry analyst Richard Aboulafia expressing his skepticism about the much-hyped emerging technology of very light aircraft and air taxis. Sometimes, just having been around the industry, seeing a thing or two, and applying that historic perspective to a new issue is enough.

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What Works - What Doesn't

MAY 18, 2023

Whether and how to control the fast-growing abilities of generative AI was another hot topic. Beyond the AI Hype Amid all the talk about the possibly wonderful or horrific uses of generative AI, several attendees described practical benefits they’re seeing right now. Alex Singla, senior partner at McKinsey & Co.,

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