Blog Gartner Intent Signal Outreach 
SalesIntel
APRIL 15, 2024
Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.
Only B2B
FEBRUARY 6, 2024
However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data? Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.
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Albacross
JANUARY 19, 2022
If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date.
6sense
JANUARY 20, 2022
According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. Sellers can organize bulk outreach based on criteria that’s relevant to their messaging, such as persona, buying stage, vertical, or title. Now you can personalize outreach in a scalable way.
PathFactory
MAY 3, 2022
You may have seen the recent articles and blog posts. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”
TrustRadius Marketing
OCTOBER 3, 2022
Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Lead scoring is useful for leveraging intent data in an ABM program.
Content4Demand
MAY 21, 2020
According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points.
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