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Book Review: Social Media Marketing

Webbiquity

Explain your goals and establish clear guidelines for any mention of the company on social media sites. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. CRM vendor RightNow offers something similar under the label of Cloud Links. -

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An Open Letter to Jimmy Wales

Webbiquity

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. 77% of Internet users read blogs. Blogs are now the mainstream media. Refusing to cite or link to blogs, or give their content credibility, is rather archaic at this point. Share this on LinkedIn.

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Social Media is Simpler Than You Think

Webbiquity

But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Customers, pundits and others are already talking about your industry and quite likely your company on these sites. Physical networking at such events is still important.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.