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Understanding the Value of Your B2B Newsletter

Adobe Experience Cloud Blog

  Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. will cause you to not get true open data.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Post it to their own blog or sites. Blog posts. Newsletters.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. Let’s say we’re doing this interview, and it’s going to be published on a blog. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Each and every episode of Marketing Marvels, this very show, includes an overview and then a quick demo of cutting-edge marketing technology that I personally believe in and endorse and use and recommend. We’re going to show you a demo of that, it’s pretty slick. Plus we’ll have questions and answers, some from me.

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Top 21 Inbound Lead Generation Techniques

Hinge Marketing

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. If you publish educational blog content, use keyword research to make your blogging more strategic. E-Newsletter. Lead-Generating Website.

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B2B Email Marketing: Best Practices and Essential Tips for 2024

DealSignal

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. According to a study by Marketo, 41 characters or 7 words is the ideal email subject line length for optimal open rates.