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5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. Be sure to integrate your press release and email marketing efforts where it makes sense. The average U.S.

Press 12

How We Built Our Content Marketing Stack to Drive 10x ROI


Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. He decides it’s time to sign up for Contently’s weekly newsletter. Contently: The blog post Drake first found was produced on Contently’s content marketing platform.

ROI 33

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Even if you send a weekly rather than daily newsletter, it’s good practice to curate on a regular basis to break up your workload and ensure that your site is refreshed with new content. 3. This site enabled their small team to save over $100,000 in expenses for outbound marketing staff and website development, connect with prospects on a daily basis, and easily get global press coverage. 5.

Perfecting the Art & Science of Engagement Marketing at Panasonic

Modern B2B Marketing

And we run 72 websites across 22 languages, with 63,000 pages that need to be kept up to date and running 24/7. A: How do you measure your success? A: We measure a breadth of metrics from customer satisfaction and share of voice in the press, web traffic, search traffic etc.  We put in a common customer database. These campaigns are linked into the Sales Pipeline. These are big numbers.

CRM 41

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

By the 2000 and 2004 elections, websites were much more robust with new modules, calendars, newsletters, and lots of content. It won’t be surprising to see the rest of the presidential candidates start to pay more attention to digital marketing channels as the need to appeal to different, segmented groups grows more pressing. One voters. When Digital Marketing Meets Politics.

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). To find out what’s happening, monitor a variety of sources including: B2B Blogs. Newsletters. Newsletters. Blog Posts. Monitor. News feeds.

Savvy Week in Review - July 31

Savvy B2B Marketing

How to Use Your Blog to Generate Sales and Leads with @AmyAfrica - by @MackCollier This Viral Garden post is a quick summary of the 7/26 blogchat around generating actual sales and leads with your blog. Understanding the effectiveness of your B2B newsletter - by @marketo Consider metrics beyond clicks that you should think about when measuing the effectiveness of your newsletter.

Savvy Week in Review - July 31

Savvy B2B Marketing

How to Use Your Blog to Generate Sales and Leads with @AmyAfrica - by @MackCollier This Viral Garden post is a quick summary of the 7/26 blogchat around generating actual sales and leads with your blog. Understanding the effectiveness of your B2B newsletter - by @marketo Consider metrics beyond clicks that you should think about when measuing the effectiveness of your newsletter.

Marketing Automation Trends for 2010


Manager, Inbound Marketing, Marketo. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Read Chris’s full 2010 predictions on the Treehouse blog. See also her recent blog post Five B2B Marketing Surprises From 2009. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). predictions. and Web 3.0

7 Tips To Get New Facebook Fans For Your B2B Business

Modern B2B Marketing

Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even  from off-line events such as conferences and press conferences. 4. Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Create An Active Wall. Use Photos. Use Videos.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Books.

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Post it to their own blog or sites. Gated content must also be compelling, quite often it solves a pressing problem.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Blogs. Books.

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing.

B2B Marketing Predictions: Six Things That Won't Happen In 2011.


If you are unsure where to start, invest in the area that will have the most benefit to your business, a corporate blog. Marketing Automation vendors will not stop duking it out in the blogosphere Throughout 2010, Marketo, Eloqua, Genius, Loopfuse, et al have been openly dueling with each other on their blogs , on other’s people’s blogs , social networks , and in the press. Predictions. And More Predictions. It’s that time of year for endless optimism and lists of b2b marketing predictions for what is going to shape the upcoming year. Sign up. Or Does It? 5.

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

You’re likely doing email nurturing, though it can probably be significantly improved Email is often a type of nurturing, so if you’re sending out a monthly newsletter, or have an opted-in list that you’re sharing your press releases with regularly, you are doing nurturing. Also, Japan is the number one blogging country in the world and the UK is the number one tweeting country in the world, with London being the number one city. And when you do, make sure to stop by Marketo’s booth to see some of the ways we can help you with your lead management and marketing campaigns.