| |  Blog + Marketo + Newsletter + Press | 16 articles |
| Page 1 of 1 | Previous | Next | MODERN B2B MARKETING MARCH 31, 2011  5 B2B Marketing Tips for Using Press Releases But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. Be sure to integrate your press release and email marketing efforts where it makes sense. The average U.S. | THE POINT SEPTEMBER 6, 2011  Segmentation, Social Media Drive Lead Nurturing Success for iDirect First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management. | | | | | |
| MODERN B2B MARKETING JANUARY 11, 2013  How to Get More Out of Your Content Promotion You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Write a press release. Post a Blog With Key Points From Your Asset. Now what? | MODERN B2B MARKETING SEPTEMBER 23, 2010  5 Tips For B2B Public Relations Professionals Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). To find out what’s happening, monitor a variety of sources including: B2B Blogs. Newsletters. Newsletters. Blog Posts. Monitor. News feeds. | CONNECT THE DOCS APRIL 29, 2010  The Content Marketing Question: To Gate or Not To Gate? Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Post it to their own blog or sites. Gated content must also be compelling, quite often it solves a pressing problem. | DIANNA HUFF - B2B MARCOM JANUARY 5, 2013  Build Your New B2B Website with a Plan in Mind Infusionsoft, Marketo, etc.). Social media and/or a blog. You’ll see an increase in conversions — Because your site is built with prospects and searchers in mind, you’ll notice they’re doing what you want them to do (download reports, sign up for a newsletter, leave a comment on your blog, sign up for your demo). Press / News. The site map. | | | | | | | |
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MODERN B2B MARKETING | TUESDAY, OCTOBER 19, 2010  7 Tips To Get New Facebook Fans For Your B2B Business
Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences. Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Be sure to add links to the page from current content including: B2B blogs, web sites, marketing materials and newsletters. MORE >> -
SAVVY B2B MARKETING | FRIDAY, JULY 31, 2009  Savvy Week in Review - July 31
How to Use Your Blog to Generate Sales and Leads with @AmyAfrica - by @MackCollier This Viral Garden post is a quick summary of the 7/26 blogchat around generating actual sales and leads with your blog. Don't Keep Your Web Visitors Waiting and Guessing: A Video Company Website That Communicates Poorly - by @newtbarrett This post has lots of good reminders about building a strong website, but this was my favorite: "Your prospective online buyers are pressed for time and won't waste it trying to figure how they will benefit from what you do." Who Knew? Good stuff. MORE >> -
SAVVY B2B MARKETING | FRIDAY, JULY 31, 2009  Savvy Week in Review - July 31
How to Use Your Blog to Generate Sales and Leads with @AmyAfrica - by @MackCollier This Viral Garden post is a quick summary of the 7/26 blogchat around generating actual sales and leads with your blog. Don't Keep Your Web Visitors Waiting and Guessing: A Video Company Website That Communicates Poorly - by @newtbarrett This post has lots of good reminders about building a strong website, but this was my favorite: "Your prospective online buyers are pressed for time and won't waste it trying to figure how they will benefit from what you do." Who Knew? Good stuff. MORE >> -
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010 Webinar Q&A: Content is Marketing Currency
Guest blog posts on blogs read by your potential prospects. Using Twitter to promote your own blog posts. Inclusion of one of your articles in a partner's newsletter sent to an appropriate audience. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Who is actually reading and participating in twitter, blogs, etc? One of the best examples around is HubSpot. and more. MORE >> -
CONNECT THE DOCS | THURSDAY, MARCH 18, 2010  How to put the "Viral" in B2B Marketing Viral Campaigns?
Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Keep in mind; the typical blog post title of “the 3 most important…” or “10 tips.” MORE >>
- Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- B2B Marketing Predictions: Six Things That Won't Happen In 2011. B2BBLOGGERS | TUESDAY, DECEMBER 14, 2010
- What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference MODERN B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009
- B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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