| |  Blog + Demand Generation + Microsite + Salesforce.com |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX NOVEMBER 18, 2009 My List of Demand Generation Vendors, and Who They Sell To One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. also promised a blog post on the topic. The table below presents a reasonably comprehensive list of demand generation (a.k.a. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Tags: demand generation marketing automation software selection demand generation | CUSTOMER EXPERIENCE MATRIX DECEMBER 2, 2010 HubSpot Expands Its Services But Stays Focused on Small Business The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not. One aspect of service is consulting support. | | | | | |
| WEBBIQUITY FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 | CUSTOMER EXPERIENCE MATRIX JANUARY 31, 2010 Aprimo Marketing Studio Supports Sophisticated Business Marketers Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Users can build HTML emails, Web pages and multi-page microsites. | |
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