Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?
Tiecas
MAY 7, 2024
A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business.
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