LeadSloth
JULY 12, 2010
Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.
LeadSloth
AUGUST 26, 2010
And because it’s synced with the CRM, all this info is also available to the sales people. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea. They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year.
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LeadSloth
MARCH 8, 2010
Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. In most of my blog posts I try to give practical advice that you can use right away. Salesforce.com Chatter Screenshot. Sales People Choose Their Alerts. Lead Tracking and alerts are nothing new in Marketing Automation.
LeadSloth
AUGUST 4, 2009
There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). Disclosure: I am a guest blogger on the MarketingGenius blog. You can’t see data on individual users. Marketing Automation to Measure End-to-End ROI.
LeadSloth
FEBRUARY 17, 2010
Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Lead Nurturing.
LeadSloth
AUGUST 24, 2009
For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. But I hope we can avoid the same disillusionment phase that CRM went through. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ).
LeadSloth
OCTOBER 16, 2009
Avinash has great advice for that in his Signs You Are a Great Analyst blog post. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. But that’s for web analysts. Marketing Automation Jobs.
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