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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event.

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The Big List of Content Marketing Acronyms

Brandpoint

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. If you’re already running a blog or website, you’re using a CMS—the web-based application designed for creating and updating websites.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Create content based on YouTube keywords. Type keywords into the YouTube search bar and use the recommended results as inspiration. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Those are topics people are actively searching.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Create content based on YouTube keywords. Type keywords into the YouTube search bar and use the recommended results as inspiration. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Those are topics people are actively searching.

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