Digilant

OCTOBER 4, 2023

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

MARCH 9, 2013

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. If you have a loyal blog following, or promote lots of content via social channels, you may see some trends. .

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Single Grain

JULY 16, 2021

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Video Views : The system will deliver your video to get as many views as possible.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Martech Advisor

OCTOBER 17, 2019

Cost-per-click (CPC). For example, a hotel chain might want to embed ad content on travel blogs, paying a commission whenever there is a click-through on the ad. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 Viewable CPM (vCPM).

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41