SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. In this piece on the Marketo blog, Sanjay Dholakia sums up the key points in Jim’s interview. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Smashmouth Marketing

MARCH 19, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper. Blog article Part 3?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper. Blog article Part 3?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Metadata

DECEMBER 15, 2020

This is a blog post is a recap from the questions we weren’t able to get to during the Q&A portion of our “2020 Sucked. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Just not right now.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Vidyard

SEPTEMBER 18, 2019

Cut costs: Videos can lower your cost per lead 19%. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2” How to Attach Videos to Your Emails.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

We made a video version of this blog so you can do precisely that! Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2”

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40