Remove Blog Remove Communities Remove Efficiency Remove Salesforce.com
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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. I met Susan through following her writing on her blog and her work in the LinkedIn community. Just to name a few. Read The Biggest Contributor to B2B Revenue.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. million likes*.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Promote your online videos across all marketing channels – on social media sites, your blog, as well as personal and corporate profiles. To grow your online community, you need to market your videos as aggressively as any other new content. Feature videos on your website. What’s not to like about that?

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'What is?' - 5 Need To Knows For Marketing Superstars

Hubspot

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document.