Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. And you can test out different approaches to timing or number of emails sent, based on the 3 kinds of inactive subscribers and your brand’s tolerance for deliverability risk.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. There is a cost to getting BIMI set up. Is BIMI worth implementing? Avoid ambiguous rating scales.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Salesforce Marketing Cloud

APRIL 15, 2024

Join the Marketing Trailblazer Community to connect with peers, discover new trends, and gain skills that will set you apart from the competition. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121