Scoop.it
SEPTEMBER 14, 2023
See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. Based on your research, you find that your competitor generates many of its leads through its recipe blog posts.
Envy
FEBRUARY 13, 2021
Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.
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Crimson Marketing
DECEMBER 17, 2015
Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.
Unbound B2B
JANUARY 11, 2023
Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.
Single Grain
APRIL 1, 2020
What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). It’s reckoned that 5% is a good churn rate for SaaS companies. Use lead-capturing forms that are integrated in their blog posts.
SnapApp
APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Heinz Marketing Blog | Vice President - Client Marketing Services. . . On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. This includes emails, landing pages, blog posts, and more. . .
Convince & Convert
MARCH 16, 2010
The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.
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