Four Great Ways to Use Personalization in Digital Marketing
Webbiquity
OCTOBER 9, 2018
So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Compliment a piece of content published by the prospect. Personalize the call-to-action (CTA) based on prospect’s buyer persona. Geographical personalization: “Hope you have a nice evening there in Chicago!”.
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