FunnelEnvy

SEPTEMBER 29, 2021

In fact, they’re likely doing other stuff like executing projects, managing their teams, or, after they’ve actually made a purchase decision, implementing the solutions that they selected with no immediate need to find another one. It starts when buyers become aware of a problem or solution and it progresses from there.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

DealSignal

MAY 3, 2021

Signs of buyer intent. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

MARCH 29, 2019

Whether you blame it on content shock or the fact that 91% of content gets zero traffic from search, there’s a growing “content marketing is dead” bandwagon. Creating generic, high-level audience personas and publishing blog posts that readers could find anywhere else won’t fuel your funnel.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Aberdeen

FEBRUARY 13, 2019

I saw a data-driven success story posted on SalesTechStar and wanted to share it with the readers of Aberdeen’s blog, because we can all celebrate when someone impressively boosts their performance via data strategy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Adobe Experience Cloud Blog

JUNE 29, 2015

In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. He certainly should be, as the consumption of your video content is just as strong an indicator of buyer intent as any other type of content consumption. Author: Kimbe MacMaster Video is on the rise.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Video Marketing 48

Heinz Marketing

JULY 9, 2021

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Publishers provide a lot of quality traffic.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

PureB2B

JANUARY 3, 2022

If you've already invested in creating such killer thought leadership materials as infographics and white papers, it makes sense to promote that content on the websites, blogs and social media channels your top customer prospects visit on a regular basis. Getting Toasty with Predictive Analytics and Buyer Intent.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

Some second-party intent data comes from publishers like TechTarget, with data from content consumption based on a company or product on the site. Other sources, such as G2, include advertising and blog traffic, creating inflated signals that aren’t representative of in-market buyers. Leverage intent data for prospecting.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

JANUARY 5, 2023

It is a highly targeted process to drive traffic and guide lead generation efforts – helping your business to : engage and attract prospects. B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources. Demand gen vs lead gen. expand reach to new markets.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52