article thumbnail

Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

What is B2B Marketing Automation? B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Use the strategies detailed in this guide to unlock new levels of performance, innovation, and growth.

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. In this way, growth marketing has evolved beyond its one-off “growth hack” origins and can contribute to sustained growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Only B2B - Untitled Article

Only B2B

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. She is currently the Marketing Manager of Privy.

article thumbnail

Why Marketing Personalization is Key for B2B Marketers in 2021

SalesIntel

Throw in the complexities of marketing to other organizations, and it’s tricky to know where to start. Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business. Read More: B2B Content Marketing: The Quick & Easy Guide ]. What is B2B Marketing?

article thumbnail

When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Here’s a quick approach for how to create and leverage market/segment penetration as a metric: Use the total available market to set a realistic penetration target. Let’s say you determine your ideal customers are US-based mid-market business-to-business companies who buy X widgets per year.

SIC 142
article thumbnail

What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

Image Source Types of SaaS companies: B2B & B2C Software providers offer different types of SaaS , from business to business ( B2B SaaS ) to business to consumer (B2C Saas) solutions. Hubspot is used to carry out, track, and measure online marketing campaigns like blogging, email, and social media marketing. 15.

article thumbnail

What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

Software providers offer different types of SaaS , from business to business ( B2B SaaS ) to business to consumer (B2C Saas) solutions. . Hubspot is used to carry out, track, and measure online marketing campaigns like blogging, email, and social media marketing. . Image Source. Google Workspace.