Expert Panel’s Feedback on Our Lead to Revenue Calculator
ViewPoint
JANUARY 27, 2017
Most people see nurtured leads as converting to a MQL/SQL--which you are already counting. Is that past deals, by your definition, that have been nurtured and are now ready to buy (qualified by sales definition)? From a sales point of view, a nurtured lead presents itself as a MQL/SQL not as a different category.
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