ABM Key Marketing Metrics to Track at Every Stage of the Funnel
Adobe Experience Cloud Blog
FEBRUARY 26, 2018
The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. Here are some key marketing metrics I like to track at each stage of the funnel to measure or predict success.
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