Remove blasts

LeadSloth

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Measure Your ROI on Social Media Leads

LeadSloth

You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly. You can’t see data on individual users.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. So it’s about having conversations with your (potential) clients rather than just blasting out your message. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter.