Remove blasts crm-for-manufacturing-and-production
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And your product or service may be exactly what they need to solve it. It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Banner ads? And no one answers their phone anymore.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Segmentation When applying B2B personalization strategies, you’ll want to break your audience into segments based on shared characteristics or behaviors. What is Marketing Personalization?

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. You’re probably feeling it. They already had a big owned audience. . Your Choices.

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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

Key Advantages of SMS Marketing There is no doubt that SMS messaging is an attractive communication channel for businesses across industries, from manufacturing to banking to software. For example, say you provide B2B products and services. Let’s go! Immediacy SMS alerts are immediate.

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. Whenever you are tempted to use “batch and blast” emails, stop! Not so fast!

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31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Click here to get instant access to the masterclass.