Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. Will your email design have to change? What about how you collect data?

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Hubspot

JULY 6, 2020

Think email marketing is dead? Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. That’s right, email marketing isn’t just about you, or your company. Use Cases for Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Single Grain

JULY 19, 2019

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

PathFactory

SEPTEMBER 19, 2018

By 2020, an estimated 300 billion emails will be sent and received worldwide every single day. Stats like these leave a marketer’s head spinning. This can leave lots of question marks when it comes to email marketing strategies. One thing is for certain: Email will never die. Our email strategy has shifted.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Single Grain

DECEMBER 6, 2019

Email personalization. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign generated a 65% click-through rate and a 33.6% Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145