LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. No longer do we accidentally blast customers and partners as prospects. In fact, one of the core challenges with a CRM like Salesforce is that leads are fundamentally disconnected from all other objects.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. No longer do we accidentally blast customers and partners as prospects. In fact, one of the core challenges with a CRM like Salesforce is that leads are fundamentally disconnected from all other objects.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. No longer do we accidentally blast customers and partners as prospects. In fact, one of the core challenges with a CRM like Salesforce is that leads are fundamentally disconnected from all other objects.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

DivvyHQ

AUGUST 7, 2018

And many knowingly choose that; they simply don’t do any segmentation or audience persona development and opt for blasting one-size-fits-all content to a big list. A large enterprise, on the other hand, may find this first step so daunting that it doesn’t know where to start. But you’re not them, are you?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

markempa

JANUARY 23, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Ambal's Amusings

DECEMBER 17, 2009

and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). The problem isn’t a lack of theory or tools, but rather the challenge of figuring out how to use the technology to really make relationship marketing work.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. As John mentions above, the batch-and-blast approach to sending prospects stuff they don''t care about isn''t going to suddenly make things better with automation. This is a good thing!

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Top Rated marketing automation vendors include Marketo , HubSpot , SharpSpring , Act-On Software , Oracle Eloqua , Pardot , Infusionsoft by Keap , Adobe Campaign , ActiveCampaign.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Vidyard

DECEMBER 9, 2014

They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach. Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. For example: Email blasts. Nobody wants to get blasted with noise in a quiet office. How to Attach Videos to Your Emails. How to Add Video to Email with a Video Platform. Try Vidyard for free. Newsletters.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Nobody wants to get blasted with noise in a quiet office. But do keep the sound off by default.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hinge Marketing

DECEMBER 29, 2015

” Also, studies show us marketing automation drives 18 times more revenue than generic email blasts ( Jupiter Research , The ROI of Email Relevance: Improving Campaign Results Through Targeting). Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

JULY 28, 2020

In contrast, batch emails and push notifications — of “batch-and-blast” fame (infamy?) — are less discriminate and are sent on the marketer’s timetable rather than recipients’ Naturally, click-through and conversion rates are lower. Triggered marketing touches are a perfect example.

Trigger Marketing 130

Trigger Marketing Enterprise Management Marketing Management Eloqua 130