SalesIntel

AUGUST 21, 2023

Segmentation When applying B2B personalization strategies, you’ll want to break your audience into segments based on shared characteristics or behaviors. Using these segments can make your campaigns more efficient by clumping your audience according to these shared characteristics.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

MAY 8, 2019

You can send out surveys in either pop-ups on your website or email blasts, but all survey tools should have a few crucial characteristics: Allow the creation and customization of questions. Piping : insert answer text from a previous question into another question. It integrates with most of the popular CRM and helpdesk systems.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Terminus

JULY 13, 2017

Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). This approach to advertising is still valuable, but it leaves a huge segment of your target audience untouched.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Hubspot

JUNE 1, 2012

This is where email marketing software that integrates seamlessly with your CRM comes in handy, as the opt-out is immediately processed and recorded in both the contact record and within the email software. The thing is, inserting someone's first name and getting "personal" by asking how they're doing isn't really personalization.

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

Lead Liaison

MARCH 14, 2018

So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. But sending a generic message to your entire database, you’re not segmenting people. You got to have a CRM. We never say we eat our own dog food.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Industrial Marketing Today

APRIL 26, 2011

The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

GreenRope

JUNE 18, 2020

An in depth treatment of the relationship between Complete CRM and marketing automation. They called this legendary tech Complete CRM. The Tenets of Complete CRM. By condensing all your important data into a single, digital location Complete CRM offers you a 360-degree view of your contacts and your business.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Enterprise Management 52