Better Email Marketing: How to segment and target your leads and customers
GreenRope
APRIL 27, 2015
Filter by key demographic information: Demographic information is a great place to start when segmenting your lists. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. Key demographics for segmentation: Geography: Addressed above.
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