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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Do not rely solely on cold calling or marketing email blasts. The estimated CLTV will vary month-to-month for businesses with a small sample size. Instead of just putting a client’s name in an email’s subject line, there should be content in every touchpoint of a buyer’s journey personalized by use and audience.

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How to promote your books with a great author landing page

ConvertKit

Landing pages give you a key touchpoint for a strong email marketing strategy , because you need a place to send your readers once they finish your email. A sample newsletter full of email marketing tips from White. Then you have people on your team, so to speak, who are willing when you have good news to blast it to their people.”.

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How to Nurture and Convert Leads with Email Automation

Mailmunch

Another study by HubSpot revealed consumers need anywhere from 3 to 8 touchpoints before they are ready to buy from a brand for the first time. . Trigger-based emails perform 3x better than batch and blast emails. Below is a sample lead magnet automation workflow. That’s why lead nurturing is crucial. 4 Email Segmentation Types.