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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. RIP TELEMARKETING. In January 2012 we strangled telemarketing with its own phone cable. RIP EMAIL MARKETING. Why did we do it, you ask?

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5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. You can increase the value you get by changing how you run each of your programs. You become another cold call or email blast.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know how they rank.

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B2B Content Distribution: If You Build It … They May Not Come

The Mx Group

Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically. If so, consider an email blast to your database to introduce that new asset you’ve worked so hard on.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off! 3… 2… 1… Blast off!

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

This means that marketers who rely on email to generate leads and sales need to construct email marketing programs that provide value, not spam, to their email lists. Furthermore, the act prohibits telemarketers from calling people before 8 a.m. While the act has existed for a while, telemarketing is still a problem.