NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

FEBRUARY 6, 2014

When you''re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. Purchased email and contact lists can be a complete morale killer for members of your sales and lead generation team.

Buy 28

Buy Work Management Marketing Management Deliverability 28

Hubspot

DECEMBER 11, 2013

3) Twitter introduced Lead Generation Cards. Trying to get more leads for your business? That’s why they released Lead Generation Cards this year, a new type of Twitter Card that will allow marketers to collect leads from directly within tweets. Of course you are, and Twitter knows it.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

markempa

AUGUST 16, 2016

He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale. I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Is nurturing telemarketing? And I can give some examples of that as well. Jim: Excellent!

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Envy

AUGUST 31, 2017

Hubspot defines it as any method such as “trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising” that “pushes your message out far and wide hoping that it resonates with that needle in the haystack.”. What is inbound marketing?

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Now testing all these factors against your own objectives is very important.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 18, 2010

I’ll add a wrinkle to #12: as the economy improves, more marketers will turn to innovative, costlier marketing tactics and rely less on free, ineffective email blasts. Eric Martin Nov 21 2010 Michael, Good list. For #8, I think you meant seller’s market rather than buyer’s, right? And yes, thanks for the correction.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Crimson Marketing

JULY 9, 2015

Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities. At the same time, pinpointing where leads came from had become impossible. Inbound telemarketers dutifully asked callers how they found Paychex, but responses were vague.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100