Blast Campaigns Forrester Information Multi-Channel 
PathFactory
SEPTEMBER 15, 2021
Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.
Content4Demand
MARCH 28, 2019
Communicate how they want and where they are (their channels, not yours). Rather, they must be integrated into your multi-channel, end-to-end content strategy. Steven Casey, Principal Analyst at Forrester Research. . Content4Demand had an absolute blast putting content marketers on stage in our mirrored photo booth.
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DemandBase
JULY 16, 2020
The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight.
Adobe Experience Cloud Blog
JANUARY 3, 2014
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. According to Munchbach and Miller, we’ve now entered “The Age of the Customer” – simply put, customers have elevated access to information about your product.
Adobe Experience Cloud Blog
JANUARY 3, 2014
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. According to Munchbach and Miller, we’ve now entered “The Age of the Customer” – simply put, customers have elevated access to information about your product.
Hubspot
MARCH 15, 2016
Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.
Adobe Experience Cloud Blog
MARCH 20, 2017
While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Demographic information: Age, interests, and so on. Luckily, there’s a way to give even these blasts a personal touch.
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