Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Siloed Marketing Channels. To reach your audience in the Age of the Customer, it’s not enough to be multi-channel in your marketing.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

MARCH 20, 2017

While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Sometimes, you have to blast a message to your entire audience without any segmentation or behavioral filtering.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). 80% of high-net-worth investors under 40 say they would leave their firm if it fails to provide an integrated channel experience ( Frost & Sullivan ). 2) Facilitate Communication.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Lead Liaison

MARCH 7, 2018

And additionally, instead of incorporating the email only invitations and follow up, we were able to use multi-channel communication what we like to call omni-channel communication. So it’s very important to focus on that omni channel marketing. You know when we say omni channel, its multi-channel.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Forrester ) Tweet This Stat! 18) 59% of B2B marketers say email is the most effective channel for generating revenue. 19) 49% of B2B marketers spend more time and resources on email than on other channels.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89