Brandpoint
NOVEMBER 10, 2020
Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Gone are the days of blasting an email to conference attendees and expecting a positive response. Webinars, online classes, Zoom meetups and full-fledged conferences.
markempa
OCTOBER 27, 2014
It’s critical in lead nurturing to know where a prospect is in their buying cycle so that helpful information relevant to the need at a specific point in time can be delivered. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. .
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Terminus
MARCH 4, 2021
It’s More Than Lead Gen. Yes, generating leads is never a bad thing, but it should never be your main or only goal. A smaller, highly engaged target audience is better than blasting a firehose of advertising at a wide swath of mildly interested clickers—not to mention, a better use of your time. Is that solution a demo?
Marketing Insider Group
AUGUST 12, 2010
Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. In some companies “nurture happens&# almost by accident.
Hubspot
DECEMBER 16, 2011
HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield. So how do you create a lead nurturing campaign that makes use of all of those critical lead nurturing best practices we just mentioned?
Act-On
OCTOBER 6, 2023
The reminder can allow your new lead enough time to get to her desk for your demo, reschedule the call, or seek a webinar recording, if she has to miss a live session. To entice customers and prospects to opt-in to SMS, consider including an opt-in message in your email and landing page footers and lead gen forms.
Albacross
JUNE 20, 2018
Lead gen software (when used properly) will always have a positive impact on your bottom line. Now that this is clear, let’s walk you through the process of how these software work… How Does B2B Lead Generation Software Work? If it’s available, sign up for a free trial; if not, contact the vendors to request for a demo.
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