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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

6sense

What Community Means in B2B. There’s a lesson there for B2B marketers: Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. It’s actually better to have a community of five people who share something very relevant in common than 10,000 people with no common interests.

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8 Best Software Explainer Videos Featuring SaaS Projects

Whale Pages

Simon Alcott is a growth hacker and the driving force behind WhalePages, the web’s most in-depth SaaS marketing playbook ? Explainer videos in the the world of software and SaaS companies are a bit different than other industries. . The more they can see the better. Esspecially not if you’re on a limited budget. .

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. and potential customers) at work as a means of discovering unmet needs that your organization can fill. That means that you need to get permission to observe your customers and putting them at ease.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. ” @ aquarry @ wittlake sales and marketing alignment: just get it done! Cheesy line? Ok, I’ll stop.). Key question! BrennerMichael.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

Many of my keynote speeches focus on the future of business and where technology is going. However now we have access to many technological tools, which if used well, can assist us in coping with information overload. What are the forces at play which might impact your business and industry?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? Just because I have the name, address and email for Michael Moritz at Sequoia Capital does not mean that he will return my email/call.

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