Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). The best thing we can do is empower marketers to address them—and help other teams do so, as well. Each of the core revenue teams has a role to play. B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

SEPTEMBER 14, 2021

A B2B buyer attends a webinar on a topic of interest and is then routed to a follow-up or nurture program on some other topic without any kind of transition or tie between the two to establish relevance.

B2B 149

B2B Lead Ranking Marketing Qualified Leads Content 149

Marketing Interactions

NOVEMBER 2, 2021

Asking questions is the best way to gain deeper insights. At the end of every webinar you present. The best thing to look at is the “takeaway” from your answer. When they attend a webinar about how to evaluate a solution to address the problem, they’ve likely decided it’s worth solving. What will the buyer learn?

B2B 75

B2B B2B Sales Webinar Metrics Buy 75