The Marketing Funnel is Dead: Here's What Will Replace It
Customer Experience Matrix
FEBRUARY 4, 2013
Too tired to do any serious work on a recent plane flight, I scanned a random white paper that argued the traditional idea of a funnel didn’t capture the need to treat customers individually as they move towards a purchase. It’s true that a process can have branches (although not the escalator-like linear process this paper described).
Let's personalize your content