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Lattice

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Predictive Marketing 101: How to Operationalize your Predictive Scores

Lattice

During the Q&A portion of the webinar give them access to ask questions of an executive or perhaps someone on your product management team that you know they would value speaking with. Use your best resources for your best leads! Use the highest scoring leads in your campaign for the best ROI. Call Blitz.

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Now Available On the AppExchange!

Lattice

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.

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Making the Case for Predictive Marketing and Sales

Lattice

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. If you’d like to learn how to get started and understand the best ways to measure success, check out the webinar !

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How to Get Real ROI from Predictive Marketing and Sales

Lattice

The magnitude of the impact grows with the size of company’s customer and prospect base and product portfolio as predictive solutions help marketing and sales reps navigate the complexity and dynamically identify and capture growth opportunities. In other words, predictive solutions help simplify sales and marketing, in a smart way.

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A Lattizen Year in Review – Top Content

Lattice

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

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One Size Does Not Fit All

Lattice

Unfortunately, building a single model is not the best way to get started. In addition, leads coming to your site will have a natural interest in your product and may be different buying personas than leads you are reaching out to and trying to engage for the first time. What’s not to like?