B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. institution.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

APRIL 13, 2011

More likely the writer was thinking not of legitimate republication, but collecting and reprinting entire articles without permission or payment. Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. It’s honest work that benefits readers and writers alike.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. I offer it here with his permission. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Use your head.

Content 100

Content PR Social Media Ethics 100

B2B Memes

MARCH 11, 2011

I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing.

Ethics 100

Ethics Social Media Media B2B 100