Sales Engine

FEBRUARY 2, 2016

We just want to figure that out and figure out what people like and people share, and establish an audience in those places and show that we’re the best at making things that people love to share.” Even though the distribution must be paid for, it’s “the best deal going right now,” according to Vaynerchuk.

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Sales Engine

OCTOBER 27, 2015

Before we get into best practices on content marketing follow-up, Marketing and Sales must be on the same page regarding their lead definitions. If your rep proceeds to make a phone call after someone clicks a link and they say, I noticed you clicked on an article, do you want to buy from me? That’s nurturing.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Buy 120

Sales Engine

MARCH 10, 2016

Lemas: When I first started in the industry eight years ago, it was all about building links and creating content. Q: What do you consider to be questionable (grey hat) practices in SEO? Q: How has search engine optimization changed since you started working in the space? Content was king, and any content worked.

SEO 120

SEO Organization Content Marketing Agencies 1 120

Sales Engine

FEBRUARY 8, 2016

For instance, a piece on the best Chrome extensions for everyday users could become one on the best Chrome extensions for photographers. It's best to approach this option with caution, however, to avoid search penalties such as getting less referral traffic.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

For instance, a piece on the best Chrome extensions for everyday users could become one on the best Chrome extensions for photographers. It's best to approach this option with caution, however, to avoid search penalties such as getting less referral traffic.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

DECEMBER 16, 2015

Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? When they talk, the sales person sends a link to an upcoming webinar on that very topic, and they agree to talk after.

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Sales Engine

SEPTEMBER 23, 2015

I would also add one thing which is I think it's really important as a best practice — make sure that when you're promoting gated content that you accurately describe the asset. White papers generally fit into that category, but not exclusively.

B2B Thought Leadership 120

B2B Thought Leadership Content Paper Thought Leadership 120