Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

OCTOBER 10, 2010

What value driver represents your best opportunities? For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? What are the specific use cases of your product to realize the value customers are looking to unlock?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

MARCH 14, 2011

And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best). With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) Nobody has the right answers and best practices, so try new things and see what works.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 14, 2010

Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

OCTOBER 14, 2009

What is the one sentence that best states your competitive positioning? Sorry if any offense is taken by the IT folks, but the marketing teams are the ones to lead the defense and implement social media strategies. Do you want the number of employees stated as well as which employees were terminated and which were promoted?

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

APRIL 8, 2010

Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. What are the drivers in their industry that impact profitability?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

NOVEMBER 14, 2009

Who would be the first five, ten or twenty best first targets and why? What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access? Who are the competitors’ customers and which of these customers is most likely to switch and why?

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100