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The Power of the Human Voice in Lead Qualification & Lead Nurturing

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PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. Prospects get a sense for how knowledgeable and helpful the provider can be in addressing their challenges.

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Scheduling an Appointment With an "Uncloseable"

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How can one company be considered an uncloseable to one lead generation services firm and a success to another? At PointClear, we approach our client’s lead generation, lead qualification and lead nurturing by combining persistence with professionalism. No testing. Everything is testable.

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Gold Calling vs. Cold Calling

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In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think. Using these gold calling techniques will help you have faith in the cold calling process.

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What's it take to generate leads that fuel your forecast?

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While all of these scenarios have potential, none could be called a lead. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

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A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. I am really interested in the finer points of value selling, which is why I constantly reach out to credible sources to make sure we're on top of the industry's best thinking on the topic. Continual learning at its best!

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

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Kizer stated after the game: “Say, that Hail Mary is the best play we’ve got.”. The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. Assuming you’ve done all the research, there are additional tools and tricks that can help you prepare even more thoroughly for your call or meeting. 3) Execution.

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4 Things to Consider Before You Buy Marketing Automation

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Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August.